Update regarding URGENT NEXT STEPS for 220, 230, 240 Lake Promenade and 21 & 31 Park Blvd

Bill Zufelt of Long Branch has forwarded the following message to me. We moved from Long Branch in 2018 but remain very much interested in news from this Toronto neighbourhood.

———- Forwarded message ———

From: Long Branch Neighbourhood Association <longbranchnato@gmail.com>
Date: Mon, Jul 28, 2025 at 1:50 PM
Subject: Congratulations Step 1 done!! – Now read this for URGENT NEXT STEPS for 220, 230, 240 Lake Promenade and 21 & 31 Park Blvd

Congratulations and thank-you to all of you who took the time to write to City Council, the Councillors and/or called their offices.  You made a huge difference!!  Late on Thursday night, City Council voted to NOT ACCEPT the mediated agreement between the city staff and the applicant at 220, 230, 24 Lake Promenade and 21 and 31 Park Boulevard.  Several Councillors, including Councillor Morley and Councillor Holyday spoke passionately that they could not support this proposal based on its location, the long term and permanent impact on the community and the impact on the tenants in the buildings.

What does this mean and what is next?

The Long Branch Neighbourhood Association is a Party in the OLT hearing that begins on September 9, only six weeks away.  It will take 4 weeks to hear all the evidence.

We have a lawyer, professional planner and LBNA team preparing for the case.  The LBNA are all volunteers but this is a 20 day hearing and we need you to help raise the funds to pay professional fees for the lawyer and the planner.

What can you do? 

You can make a huge difference in two major ways:

1. If you have already donated money, THANK-YOU!  Please see if you can possibly donate any more.  Everything helps.  We will need all the funds that we can raise now.
2. Get your Neighbours to donate by sharing your concerns with this application with your neighbours and friends – there are a lot of people in Long Branch and South Etobicoke who know nothing about what is going on with this application and the impact it will have on our community in the next 10 – 13 years during construction and permanently once it is built.  25% of your neighbours have contributed money already towards helping to pay for this hearing.  If just 1 out of 3 of your friends / neighbours made a new donation we could reach our goal.

Donate now to help pay for the lawyer and planner for the LBNA via the LBNA website:  https://lbna.ca/donate/

Who to talk to? – Who do you know who:

– Is concerned about affordable housing for their future or their kids?

– Does not want to live with 13 years of heavy construction going up and down in front of their house and while they are out walking their dog, taking their children for walks or bike rides; jogging along the Waterfront Trail, etc.?

–  Thinks that mass ‘renoviction’ of the tenants living in the 548 apartment units  – many of whom have lived there for decades – is unfair?

–  Wants to protect our shoreline from becoming another Humber Bay Shores development?

–  Thinks the City should expand school, transit, healthcare and other services before building any high density development in a neighbourhood that is already overcapacity?

We recognize there is a need to grow the housing supply in Toronto.  But the current development proposal does not fit in that location – it is too high and too dense and there is insufficient parking – especially since it is not even on transit.

–          Density Issues:  Too many new units as it is going from 548 units currently to 2,359 units – most of them Bachelor and One Bedroom condos.

–          Height Issues:  Going from five 7 storey mid-rise buildings to seven buildings/towers ranging from 12 – 29 storeys tall (12, 14, 16, 19, 26, 27, 29 storeys)

–          Parking Issues:  Where previously every unit had a parking space plus extra for visitors, what is being proposed would leave 1,170 units / condos with NO PARKING at all and no visitor parking.  Where will all their cars / repair vehicles / delivery trucks / emergency vehicles, etc. park?

If your friends/neighbours do not feel this impacts them,  ask them to consider that it is a precedent setting situation which could impact them in the future.

For more details see the LBNA.ca website.  And remember to encourage everyone you know to donate.

https://lbna.ca/donate/

THANK-YOU!!!!

Christine Mercado

Chair

Long Branch Neighbourhood Association (LBNA)

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