A Nov. 26, 2018 Waterloo Region record article is entitled: “Disc jockey Roger Ashby’s half-century in radio kicked off in Kitchener: Sitting in a KCI classroom in the ’60s, Roger Ashby already knew his calling.”
An excerpt reads:
Drake vs. The Beatles, for instance.
When it was announced a few weeks ago that the Canadian hip hop star had eclipsed the Fab Four’s record for most U.S. Top 10 hits in a year and — a few years earlier — that Justin Bieber had broken their record for most current songs on the Hot 100, Ashby took it with a grain of salt.
“I don’t deny Bieber and Drake their success,” he allows graciously, “but this comparison to old charts are apples and oranges.”
“Everything is changed — the way they measure is different. There was no streaming then.”
Top 40 then was like social media today: pervasive, inescapable, all-consuming.
Today’s charts, by comparison, are irrelevant outside their targeted demographic, profiling a specific audience whose tastes seldom transfer to the public at large.
“Somebody who listens to a station that doesn’t play Drake may not even know who he is,” notes Ashby, inducted into the Canadian Music and Broadcast Industry Hall of Fame in 2010.
“But everybody knew who the Beatles and Stones were. Drake and Bieber may have success in their genre, but they don’t appeal to a large, general audience.”