The difference between what is said and what is done matters

A May 16, 2016 London School of Economics blog article is entitled: “From the Third Way to the Big Society: the rise and fall of social capital.”

An Aug. 16, 2016 Forbes article is entitled: “The Lesson Behind Fortune’s ‘Change the World’ List.”

The topics addressed in the two, above-noted articles are of interest to me.

They address the distinction between reality and rhetoric.

They address the dynamics inherent in the way in which situations are defined.

Among other things, we are dealing with topics addressed by the field of academic study known as linguistic anthropology.

Social capital, social innovation, Creating Shared Value, and Free Trade Coffee:

The distinction between brand and reality is a prime consideration to keep in mind, from my understanding of how brands work.

With brands as with anything else, there are times when reality obtrudes.

That is to say, sometimes there is a degree of validity in the assertion that: “Perception is reality.”

Several related concepts are at play, when we discuss the distinction between the brand and the reality:

Click here for previous posts about the Social Innovation concept >

Click here for previous posts boy the Fair Trade concept >

What a person is really thinking

A recent Guardian article comes to mind as well.

An Oct. 22, 2016 Guardian article is entitled: “What I’m really thinking: the nutritionist: Clients say, ‘I want to improve my health’ when really they want a better body but won’t say it for fear of looking vain.”

July 28, 2013 CBS News article: Experience of near-poverty

A July 28, 2013 CBS News article is entitled: “80 percent of U.S. adults face near-poverty, unemployment, survey finds.”

The article notes:

Four out of 5 U.S. adults struggle with joblessness, near-poverty or reliance on welfare for at least parts of their lives, a sign of deteriorating economic security and an elusive American dream.

Survey data exclusive to The Associated Press points to an increasingly globalized U.S. economy, the widening gap between rich and poor, and the loss of good-paying manufacturing jobs as reasons for the trend.

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Oct. 20, 2016 Fast Company article: Work-life balance and longevity

Am Oct. 20, 2016 Fast Company article is entitled: “Study Finds Work-Life Balance Could Be A Matter Of Life And Death: New research suggests a correlation between an employee’s control over their work and their life expectancy.”

The article notes:

People often complain that their job is killing them, or that they’re working themselves to death, but new research suggests there may be more truth to those clichés than we realize.

A recent study conducted by Indiana University’s Kelley School of Business found that those who work in high-stress jobs with little control are more likely to die sooner than those who have more control over and balance in their work.

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