1) What? 2) So what? and 3) Now what? – Absolute Value (2014)
The three questions are from Jim Levine, the agent who works with Itamar Simonson and Emanuel Rosen, authors of Absolute Value (2014). According to Levine, a good business book should answer the three above-noted questions. With regard to their 2014 study, Simonson and Rosen share the following answers. What? Consumer decision making has shifted. Consumers […]