Follow The Yellow Brick Road News Release and Fact Sheet

The following message is from Bram Zeidenberg, Co-Chair SAFE:

To whom it may concern:

On Thursday, June 26th Etobicoke-Lakeshore will be holding its own WorldPride affiliate festival for the whole family called Follow The Yellow Brick Road.

We believe this landmark event in Etobicoke will be of great interest to your audience.

Please find attached the news release and fact sheet for full details on the over 25 attractions.

This event is hosted by The Lakeshore Village BIA. For additional information and tickets, visit


Bram Zeidenberg
Co-Chair, SAFE
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Lakeshore Village BIA
3029 Lake Shore Blvd. W.

News Release
Tuesday June 17, 2014

Media Contact
Bram Zeidenberg, Co-Chair SAFE
T: 416-788-7308

Families Follow The Yellow Brick To Etobicoke For WorldPride

Etobicoke, ON: The Lakeshore Village Business Improvement Association (BIA) is hosting a Wizard Of Oz-themed festival for WorldPride called Follow The Yellow Brick Road. On Thursday, June 26th take Dorothy’s Tour, a hop-on hop-off bus tour guided by Dorothy, to over 25 events in Toronto’s historic suburbs of Mimico, New Toronto, and Long Branch.

“We are transforming Lakeshore Village from Kansas to Oz for the evening. Don’t forget to dress up for the Oz theme and show your colours for WorldPride,” says Bram Zeidenberg, local LGBTQ activist and Co-Chair of SAFE (Social Action For Equality).

Walk, cycle, or take Dorothy’s Tour – tickets are only $5.00 CAD or free for children (accompanied by an adult). Get your tickets online or buy them in store
at Loot Lady (3029 Lake Shore Blvd. W.) or Village Vinyl Café and Music Emporium (2925 Lake Shore Blvd. W.).

Here’s what’s included in your ticket for Dorothy’s Tour:

Guided tours running every half hour from 4 to 11 PM, including a scenic drive by homes, churches, schools, and of course, the lake!

15 raffle tickets exclusive to Dorothy’s Tour ticket holders! The 15 draw prizes have a total value of $750.00 CAD

Free swag and lively entertainment by Dorothy and other Oz characters, stopping the bus to connect you with over 25 Follow The Yellow Brick Road events for families, youth, and adults along Lake Shore!

For more information on Follow The Yellow Brick Road or to buy tickets for Dorothy’s Tour, visit Stay connected using the hashtag #DorothysTour.



Lakeshore Village BIA
3029 Lake Shore Blvd. W.

Fact Sheet
Tuesday June 17, 2014

Media Contact
Bram Zeidenberg, Co-Chair SAFE
T: 416-788-7308

Etobicoke Celebrates WorldPride With Over 25 Participating Events

Free Family Fun

Photos and face painting from your favourite Oz characters at the Info and Community Corner (Islington and Lake Shore), sponsored by Theatrix Costumes

Kids Zone for children under 7 years at Children’s Urban Enrichment Studio (CUES)

Rainbow hair and nails at Creative Image

Pride parade sign making and pizza party with Humber College at the Fashion Institute
Colourful food tastings and demonstrations at Liaison College

Hula Hoop dance performances that light up at dusk by and TD Bank

Global Art Project: an interactive art installation. Mark your place on a large-scale globe that will connect South Etobicoke to the world at Lakeshore Arts

Rainbow balloon hat making at Loot Lady

Toto Look-A-Like Dog Contest in Mimico Square (registration at 5:30 PM, contest at 6:00 PM)

Button and bookmark crafting at Community Roots, co-hosted by Painty McGee’s

Live acoustic music at Sense Appeal Café

Queer and Out Artists at Village Vinyl Café and Music Emporium

Board games at Big Guy’s Little Coffee Shop

Sidewalk sale and sampling of the best in rejuvenating home medicines at Mind and Body

Tour of a glass art studio at Not Just Marbles


Free Educational and Youth Events

Documentary “When I knew” and other short films celebrating LGBTQ culture at Long Branch Public Library

SAFEjam Speaker Series and Open Mic Forum at LAMP Community Health Centre (one block north of Lake Shore on Fifth Street). Bring your instruments for a jam session between discussions. Presentations and workshops by Andrea Houston and BBB (Bullying Battered and Bruised) – The Next Generation. Andrea Houston is an award-winning journalist and advocate specializing in queer issues. Her work has been published in the Globe and Mail, the Toronto Star, Toronto Life and Xtra, where she spent four years as a staff reporter.

Community Corner: LAMP, SAFE – Social Action For Equality, Lakeshore LGBTQ, Lakeshore Village BIA, event info, and more at Islington and Lake Shore.

Special Dinner and Wine Menus

Sausage Fest and a world-themed menu, plus live entertainment at Ember Hot Stove and Social House

ChateauGAY wine menu and live entertainment at Goodlake

Indian cuisine at Kothur

Indo-Chinese cuisine at Everest Hakka House

All-day Mexican brunch at Huevos Gourmet

Free pizza and pop at Humber Fashion Institute for the pride sign making party

Herbal tea and fruit-infused water at Eco Organic Spa

Adults Only and Late Night Fun

Queer comedy and variety show featuring belly dancers, drag performers, musicians, comedians and more at NTB (New Toronto Billiards) and hosted by Lakeshore LGBTQ

Medical marijuana vapour lounge at Vape on the Lake

Hardcore bands at Jay Jays with complimentary buffet



1 reply
  1. says:

    I am so proud of my City & my neighbourhood for hosting the world. To me PRIDE means celebration of life.


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