Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information (2014)
I enjoy reading books, when time permits, from the Toronto Public Library. Among recent books I’ve enjoyed is: Absolute Value (2014). You can read a February 11, 2014 Forbes review of the book here. “Absolute value” refers, in this context, to the experienced quality of a product. The authors argue that consumers are becoming “less […]