A July 7, 2016 post is entitled:
[End of update]
Peter Riedel, whose photo of The Beach Motel is posted on this page, has asked if I know if The Beach Motel sign was saved as an artifact when the motel was demolished.
Toronto Star, Nov. 15, 2012
Jessica McDiarmid’s article in the Nov. 15, 2012 Toronto Star provides the answer:
“The backhoe sat, claws at the ready above the yellow and red Beach Motel sign early Thursday morning.
“Duncan Farnan stood in the parking lot on Lake Shore Blvd. W. in Etobicoke with a few fellow onlookers Thursday morning [Nov. 15, 2012] before the last remnant of what was the famous — and infamous — motel strip was to be levelled.
“The area resident and mid-century architecture enthusiast mused that the sign should really be kept.
“’You don’t really know the value of some of these things until you look back much later,’ said Farnan.
“But as soon as area Councillor Mark Grimes concluded a brief speech, the backhoe roared to life.
“The sign was the first thing to go.”
Etobicoke Guardian article
The demolition of the Beach Motel was also highlighted in this Nov. 15, 2012 article Tamara Shephard in The Etobicoke.
Humber Bay Shores
An earlier blog post highlights the upcoming condominium development at the former Beach Motel site. The marketing of condominium developments in Toronto has been the subject of numerous articles. The former motel property is adjacent to the Mr. Christie’s Bakery site.