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25 search results for: brands

11

Essentialism can lead us in many directions

Ever since high school, or maybe it goes back to elementary school, I have enjoyed writing essays. This is an essay that occurred to me this morning of June 14, 2015, in the early morning hours, when the compartment of my mind that enjoys essays is active. I recorded the essay with an Zoom H5 […]

15

A great presentation is the opposite of a what a stage magician does: Edward Tufte (1997)

“Explaining Magic: Pictorial Instuctions and Disinformation Design” is the title of Chapter 3 in Visual Explanations (1997) by Edward Tufte. Visual Explanations (1997) The chapter provides one of the best accounts that I’ve encountered anywhere about how to make a presentation. In essence, Tufte says: “Do the opposite of what a stage magician does.” I […]

16

Does Fairtrade certification benefit poor farmers? In Ethiopia and Uganda, research indicates the answer is No

This post concerns an April 2014 research report about the Fairtrade certification program. The report is outlined in a May 26, 2014 Globe and Mail article entitled: “Fairtrade coffee fails to help the poor, British report finds.” The opening paragraphs read: Coffee drinkers who choose brands carrying the Fairtrade logo are not helping the poor […]

17

Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information (2014)

I enjoy reading books, when time permits, from the Toronto Public Library. Among recent books I’ve enjoyed is: Absolute Value (2014). You can read a February 11, 2014 Forbes review of the book here. “Absolute value” refers, in this context, to the experienced quality of a product. The authors argue that consumers are becoming “less […]

18

Ontario Power Authority urges residents to be wary if someone wants to inspect your furnace – March 19, 2014 Etobicoke Guardian

A Match 19, 2014 Etobicoke Guardian article is entitled: “Ontario Power Authority urges residents to be wary if someone wants to inspect your furnace.” An October 2012 blog post about door to door energy scams is among the most visited pages, according to data from Google Analytics, at the Preserved Stories website. I owe thanks to […]

20

Comment regarding Love is Better Than Hate (it was, among other things, a quote from Wilfred Laurier)

You can find an interesting Facebook comment regarding Love is Better Than Hate here. At the above-noted link you will encounter the following comment: Justin repeats the words of a revered Liberal and the NDP is indignant because Jack Layton used it once when he was dying. Something about that smacks of feigned indignation and […]